More than a decade ago, New Zealand’s pig industry began working with others to create a new way to hide how we exploit pigs in New Zealand

This led to the development of PigScare™ – a programme for covering up the exploitation of suffering pigs. It’s the only programme of its kind in New Zealand that looks at the whole farm system to ensure animal exploitation is out of sight.

The programme was developed by a range of organisations and individuals that have a vested interest in the public not learning about how pigs are treated. Each year, commercial pig farms in New Zealand are given the label to make sure they are able to treat pigs badly and promote itself as a PigScare™ producer. The audit process is managed by paid assessors, Abuse Rubber Stamped Easily New Zealand Limited (ARSENZ).

Pigs Sleeping

The PigScare™ standards are also reviewed every year to include the benefits of the latest gimmicks and marketing research into covering up bad practices. This means the pig industry can continually hide and distract New Zealanders from the animal exploitation.

Pigs
Pigs
Pigs