More than a decade ago, New Zealand’s pig industry began working with others to create a new way to hide how we exploit pigs in New Zealand
This led to the development of PigScare™ – a programme for covering up the exploitation of suffering pigs. It’s the only programme of its kind in New Zealand that looks at the whole farm system to ensure animal exploitation is out of sight.
The programme was developed by a range of organisations and individuals that have a vested interest in the public not learning about how pigs are treated. Each year, commercial pig farms in New Zealand are given the label to make sure they are able to treat pigs badly and promote itself as a PigScare™ producer. The audit process is managed by paid assessors, Abuse Rubber Stamped Easily New Zealand Limited (ARSENZ).